So, I’ve been thinking a lot about Bookstagram lately. I’ve noticed more and more requests for Instagram tours hitting my inbox. Anne Cater mentioned in a post a week or so ago that publishers were starting to look for minimum numbers of followers on Twitter and Insta for people taking part in their blog tours. I am enjoying and envying other people’s lovely book posts on my Instagram feed. My Instagram feed is sad and limp and neglected; I could never take part in an Instagram tour of a book using my currently tragic and slapdash efforts.
I decided more effort was required in the area of Instagram if I want to grow my blog. Plus, who doesn’t like looking at beautiful photos, especially of books? And I thought it might be an interesting creative outlet as an alternative to all my current, word-related hobbies.
So I started reading some posts about how to create a lovely bookstagram feed and, wow! I came away feeling simultaneously impressed, daunted and confused. I have more questions than answers and decided to reach out to you, my bookish colleagues for help. I am calling on your wisdom and experience to help me figure out how to improve my Instagram game with the limited time and talent at my disposal. I am begging you for any advice, tips and tricks you have to offer that have worked for you.
Firstly, how important is Instagram in the current world of book blogging, especially for those of us who have not hit the heady heights of the top ranks? I have read that Instagram is now the fastest-growing and most influential platform, but does it drive traffic to your blog? Are you finding you are getting more interaction in general and on your blog if you are active on Bookstagram? What I am asking is, do you find it is worth the effort?
Secondly, I read a lot about the importance of a theme and consistency so that your feed looks curated and your grid is balanced and, if I look at some of my favourite bookstagram feeds, I can see how this works.
This one always has very busy and interesting pictures in muted tones.
A lot of you will recognise Cait’s feed with her bright colours and lots of flowers.
All of the photos on this one have a sepia wash.
I looked at my feed and realised my theme was ‘Busy, middle-aged woman who takes random photos that she posts sporadically and can’t be arsed with filters.’ Not sure this is a heart-winner as far as themes go. So, how much time and thought do you all put in to your overall feed to be successful? I have read that people spend 3-4 hours A DAY curating their instagram feed. I mean, there is just no way on earth that this is a possibility for me with all the other commitments I have going on (these must all be young people with no children, remember those days?). How little time can you reasonably spend on Instagram and it still be worth it? If I just do one photo (which I have not spend 3 hours staging, taking and editing), can I still have a reasonable insta following?
What are the best things to post? What do you like to look at on bookstagram? Does an insta feed just have to be books or are other things interesting to you as well? How often do you post?
What about your reviews? Do you post your whole reviews on Instagram and does that get a good response? I had toyed with the idea of posting a photo and an abbreviated review on Instagram rather than the whole thing, but will people visit the blog to read the whole thing? There is just so much to think about!
Hashtags. How many to use? Which ones are best? Where do you put them? I have read advice that says to use 5-30 and put them in the first comment, rather than in the caption as it looks neater. Have you tried this? Does it work better? It is all so confusing!
Instagram stories? I don’t understand them. What are they, how do you use them and should I be doing it? God, I feel like such an old fogey!
If anyone has any fabulous advice on how I can improve my bookstagram game without having to spend more than 15 minutes a day on it, using anything other than my iPhone or the filters on Instagram itself, I will gratefully listen. What works for you? Have you read any useful articles? Can you recommend anyone whose feeds I should follow.
Or am I just a dog who is too old to learn new tricks?